Wehitfairways was built by people who love golf — and know it doesn’t always love them back.We make modern golfwear for those who care about how they show up, without taking themselves too seriously. Pieces that feel confident, comfortable, and considered, whether the round is going well or very much isn’t.Behind the brand is a small group of friends who decided to build something they’d actually want to wear.
Co-Founder | Chief Executive Officer
Tae “Taco” Koh leads Wehitfairways as CEO. He’s responsible for the company’s overall direction, growth, and financial health — keeping the business side of things running smoothly while the brand continues to evolve.
Co-Founder | Chief Operating Officer
Harry “Dimchae” Na manages the day-to-day operations of Wehitfairways. From product development and manufacturing to logistics and quality control, he makes sure ideas turn into products that meet the brand’s standards — and actually arrive when they’re supposed to.
Co-Founder | Chief of Production & Scheduling
Sam Heung Min keeps everything on track. He handles timelines, campaign schedules, launches, and shoots, making sure all the moving parts line up so the brand can do what it says it will, when it says it will.
Co-Founder | Director of Marketing
Luke “Tooms” Toomey looks after how Wehitfairways is presented to the world.
He oversees brand direction, storytelling, partnerships, and content — making sure the way the brand looks and sounds stays true to what it is: modern, confident, and grounded in real golf culture.
